One more thing, you received the same pop-up related to ID theft protection or the one with the renewal offer?
Both. The first and the last one with the renewal offer that's not even close to my renewal date showed up every day till the offer ended.
I don't remember for sure for the middle one about the ID theft protection.
These pop-ups are unsolicited, i.e. SPAM. This is exactly what Bitdefender is fighting against in some of its antispam features, and antispam is one of the reasons why I purchased Bitdefender. As I mentioned before, there are tons of smarter ways to display this offer (everybody else uses email), a pop-up while the family is watching a movie is the worst type of INTRUSION and produces the opposite reaction with some of your customers. I'll switch to Microsoft free solution at renewal times if these pop-ups persist and can't be disabled. If "lots of your customers" like these pop-ups, by all means, let them be spammed, but respect those who don't want to be spammed.
Personally, I consider these offers as an insult to consumers: If I, as a loyal customer for years, don't see the same kind of discount automatically proposed to me at renewal time, I just won't renew. It is unfair to customers if the offer is proposed randomly only for 3 days at a time when renewal is not even close and many things may happen in the mean time. Get attractive pricing for new customers, and an even more attractive one to keep your existing base, because with the competition, it's that easy to flip in a whim and never regret it.
If "clicking an X button is not that bad" is your way to say that the mentioned patch will not be released, I would have had a great time helping improve Bitdefender all these years. I can't condone a company that does not respect my privacy with such blatant spam invasion. It is something I take VERY seriously.